Madelyn Johnson

My Story

I grew up in Roseville, California, where I graduated as my high school’s valedictorian. While I was always driven academically, I was equally drawn to the outdoors and the communities built around it. I spent my time surfing along the California coast, snowboarding whenever I could, and constantly looking for new experiences that pushed me outside of my comfort zone.

That mindset eventually led me to backpack through Southeast Asia and Europe, where I explored places like Thailand, Vietnam, Italy, Greece, and Switzerland. Traveling independently taught me adaptability, confidence, and how to connect with people from different backgrounds and cultures. More than anything, those experiences deepened my appreciation for community, adventure, and the relationships that come from shared experiences outdoors.

I went on to earn a Bachelor of Science in Marketing from Montana State University, where I built a foundation in brand strategy, consumer behavior, digital marketing, and marketing analytics. Throughout college, I pursued opportunities that combined my passion for people, storytelling, and the outdoors.

For two years, I worked as a raft guide, leading groups through high-pressure and fast-moving environments that required strong communication, teamwork, and quick decision-making. Guiding taught me how to create meaningful experiences for people while staying adaptable, calm, and solutions-oriented.

Alongside that experience, I held leadership and marketing roles within Chi Omega, where I supported content creation, social media strategy, and chapter communications. These opportunities strengthened my skills in collaboration, project coordination, and brand communication while reinforcing how important authentic community and connection are to strong organizations.

I also spent three years working at Round House Ski & Sports Center, eventually growing into an Assistant Manager role. There, I supported daily operations, staff management, merchandising, and customer engagement in a fast-paced outdoor retail environment. Working directly with outdoor consumers and technical products strengthened both my leadership abilities and my understanding of how strong brands connect with their communities.

Outside of work, I continue pursuing outdoor experiences that challenge and inspire me, including completing a 26-day rafting expedition through the Grand Canyon. I remain passionate about skiing, kayaking, climbing, and exploring new places and experiences whenever possible.

I bring this same mindset into my professional life: curiosity, adaptability, strong communication, and a genuine passion for people and community. I’m motivated by opportunities that allow me to grow, collaborate with others, and contribute to brands that value authenticity, adventure, and meaningful connection.