Madelyn Johnson

My Story

I grew up in Roseville, California, where I graduated as my high school’s valedictorian. While I was academically driven, I was equally passionate about the outdoors, spending my time surfing along the California coast and snowboarding whenever possible. Early on, I developed a mindset centered on pushing beyond comfort zones and seeking out new challenges.

That mindset led me to explore internationally, backpacking through Southeast Asia and Europe. From climbing in Thailand to traveling through Vietnam, Italy, Greece, and Switzerland, these experiences strengthened my adaptability, independence, and ability to connect with diverse communities.

I went on to earn a Bachelor of Science in Marketing from Montana State University, where I built a strong foundation in brand strategy, consumer behavior, digital marketing, and marketing analytics. During my time in college, I gained experience both professionally and within my campus community. I worked as a raft guide for two years, leading groups in dynamic, high-pressure environments that required strong communication, safety awareness, and quick decision making.

In addition, I held multiple leadership and marketing roles within Chi Omega, where I contributed to content creation, social media strategy, and chapter communications. These experiences strengthened my ability to manage projects, collaborate within teams, and represent a brand in a consistent and engaging way.

I also spent three years working at Round House Ski & Sports Center, where I progressed into a leadership role. Since graduating, I have continued there as Assistant Manager, overseeing daily operations, managing staff, and supporting sales performance in a fast-paced retail environment.

Beyond my professional experience, I continue to pursue outdoor challenges, including completing a 26-day rafting expedition through the Grand Canyon. I remain actively engaged in skiing, kayaking, and climbing experiences that continue to strengthen my resilience, problem-solving abilities, and capacity to perform under pressure.

I bring this same mindset into marketing, combining strategic thinking with adaptability, strong communication, and a focus on building meaningful connections. I am motivated by opportunities that challenge me, allow me to grow, and contribute to brands that value both performance and authenticity.